June 18, 2013 Agenda
Theme: Build a Success Playbook
Includes links to session slide decks
Building on the generous audience feedback and suggestions, our June 18 sessions feature experts in the following topics. If you are interested in speaking at a future event, or know a business that would make an excellent case study for one of these sessions, click the “Speak at an event” or “Tell a Success Story” links in the right sidebar to sign up.
Agenda (print version here)
0700 – Check-in, breakfast, networking
0745 – Keynote: The Future is Awesome
Some people are making things happen, some are watching it happen, and some are wondering what just happened. They are all our customers, and deserve to be served. Learn how to have a conversation that includes everyone. Speaker: Ed Alexander
0800 – Concurrent Sessions – Group A
A1 Social Impact
What do you do when faced with the worst? A schooled veteran in handling PR crises helps you prepare your Social Media Strategy to handle even the worst crisis. Presenter: Kat Hasenauer Cornetta. View Kat’s presentation here.
A2 Faceboook Means Business
Your business is for your customers. Learn to leverage a Facebook presence to build relationships, reach new people, and drive sales. Presenter: Julia Campbell. View Julia’s presentation here.
A3 LinkedIn for Business
Learn how to mine LinkedIn for business opportunities and sales leads. Presenter: Judy Parisella. View Judy’s presentation here.
0900 – Concurrent Sessions – Group B
B1 Branding Boot Camp
Get it in shape! Discover how your unique brand identity can be brought into sharper focus and motivate your customers to prefer doing business with you.
Presenter: Lisa Murray.
B2 Search Engine Marketing – Getting and Staying Visible Online
Learn how to show up atop Google searches, and stay there. Presenter: Hans Riemer. View his presentation here.
B3 Twitter by the Numbers
Whether just starting out or cultivating a strong community, learn how to boost your results. Presenter: Nancy Wolff Leary.
1000 – Networking Break
1015 – Plenary session / panel discussion
Our distinguished faculty will recap the day, field questions, discuss future trends, and share strategy lessons. Moderator: Jamie Bradley.
1045 Wrapup and announcements
1100 Adjourn
North by North Shore 
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