June 13 Schedule & session descriptions
Speakers’ archived presentations
0700 – Check-in, breakfast, networking
0745 – Keynote: What’s in Your Toolbelt? Some New Business Basics (Ed Alexander)
0800 – Concurrent Sessions – Group A
A1 “Content Contentment”
How can you easily plan, create and use great social content to influence prospects, earn customer loyalty and create raving advocates? We will help you design a basic content development plan, examine some working business examples, and discuss ways to keep your own content sources and communication channels energized and get better business results.
Presenter: Ed Alexander. Room:
A2 “Email: Evergreen”
Email is still the most common way of sharing information – even more than Facebook. Make this mainstay channel work even better by improving engagement, conversion and ROI.
Presenter: Gregg Hanson. Room:
A3 “Make Mine Mobile”
It’s a mobile social world. Many people use the phone to research before they buy; 90% of the time they take action. How can mobile apps and websites benefit your business audience?
Presenter: Larry Ehrhardt. Room:
0900 – Concurrent Sessions – Group B
B1 “Social Throwdown”
Social is the new normal. Here we will look at some business success cases involving Facebook, Pinterest, Instagram, & more. Presenter: Julia Campbell. Room:
B2 “The Science of Selling: CRM, Tools & Tips for Success”
Whether you are currently using CRM (Customer Relationship Management) software or just getting started, this session covers the CRM metrics and measurements critical for the health of your sales and revenue. You’ll leave with a list of top tools in the marketplace, a sales opportunity checklist, and answers to your pressing questions on the science of sales.
Presenter: Lori Richardson. Room:
B3 “Blogging Boot Camp”
Businesses that blog get more website visitors, more sales leads, more sales and more satisfied customers. But it can’t be faked. Learn how to engage your audience in an authentic voice.
Presenter: Jennifer Powell. Room:
1000 – Plenary session / panel discussion: ” The Near Term Future of Media” (Room: Garden Terrace)
How will new Media choices help you earn and keep customers? Moderated by David Cutler.
Distinguished panelists:
Corissa St. Laurent, Regional Development Director, Constant Contact
David Dahl, Regional Editor, Boston Globe
Erik Shifflett, Senior Marketing Manager, Comcast Business Services
Wrapup and announcements
1030 – Depart to follow-up events (details to come!): Cash Mobs at Danvers & Beverly lunch spots, golf & tennis, mall crawl, then…
Extra! Eve – MassInnovation Night, Cummings Center, Beverly
In June, MassInno’s Innovation Night will be held just a mile down the road. Join us! Watch the MassInnovation site for details.
North by North Shore 
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