Upcoming Speakers, Presenters and Panelists
Here are some of the upcoming participants we are fortunate to have at the next North by North Shore, listed alphabetically. For a list of distinguished Alumni, click here.
Visit each speaker’s Planner page
Ed Alexander, NXNS Producer and Session Leader 
As head blogger and chief digital consultant at FanFoundry, Ed has helped dozens of organizations, ranging from the Global 500 to international startups, innovate their way to success. His extensive leadership experience in sales and marketing includes multiple company launches and positive liquidity events. His firm, FanFoundry, helps clients modernize the people, process and technology aspects of their sales and marketing operations. Ed has traveled extensively to build top performing sales and marketing teams and evangelize products. More at www.fanfoundry.com .
Julia Campbell, Session Leader 
Julia is President of JCampbell Social Marketing of Beverly, MA.
Julia received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Beverly native, a Returned Peace Corps Volunteer, a mom of 1 and a social media marketing enthusiast, Julia helps nonprofits and small businesses maximize their impact and accomplish their missions by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include local businesses, nonprofit organizations, and universities, and she also offers one-on-one coaching sessions, group seminars and college courses. Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel. Her blog and website are at http://www.jcsocialmarketing.com
Kat Hasenauer Cornetta, Session Leader
In seven years as Assistant to the Dean of Students Kenn Elmore at Boston University, Kat has been working on social media strategy with Dean Elmore, a thought leader in higher education social media use. Thanks to his ideas and encouragement, Kat has explored the big and the small social media networks, and has created and worked many social media campaigns. She also consults with sports media companies and law firms on how they can use social media. When not working on those items, Kat is a North Shore sports writer. Kat’s Twitter handle is @SportsGirlKat .
Lisa Murray, Session Leader
Lisa Murray develops strategic brand and marketing communications programs for B2B organizations, with a particular focus on the technology, manufacturing and professional services sectors. Drawing from 20 years of corporate and agency experience, Lisa offers practical, results-driven advice that helps executives, experts, and entrepreneurs build sustainable brands.
Lisa has been a featured speaker at a variety of educational and industry forums, including The Business Fundamentals Bootcamp, Boston Social Media Summit, Boston University School of Management (Entrepreneurial Marketing Program), and Legal Marketing Association. More on Lisa at http://www.murraywhalen.com .
Judy Parisella, Session Leader
After a 20-year stint in Southern California, Judy has made her way back to her native North Shore. Today she runs her own ‘Cloud Marketing’ firm managing an array of clients and brands, from Teddie Peanut Butter to on-air (TV and Radio) personalities and more. Judy speaks and teaches widely on leveraging today’s emerging online marketing platforms. More about Judy at
http://www.linkedin.com/in/judyparisella
Hans Riemer, Session Leader
Hans Riemer is President of Market Vantage, a search marketing agency that has helped over 100 organizations increase website traffic and convert website visitors into sales leads. Hans has more than 30 years of experience in marketing and sales with technology companies including Apollo Computer, Hewlett Packard, Novell and Hitachi. Market Vantage works primarily with B2B companies, and has earned qualifications from Google and Microsoft Bing. For more info, visit http://www.market-vantage.com .
Nancy Wolff Leary, Session Leader
Nancy is founder and president of Online Amplify, who help clients optimize their online presence, visibility and credibility through social media, user experience design, website management, online promotion and merchandising techniques. Nancy is an accomplished writer and speaker, and is active in national and local organizations ranging from the American Marketing Association to the Reading – North Reading Chamber of Commerce. More on this at www.onlineamplify.com .
North by North Shore 
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